the design challenge
We learned a lot from the people we designed to. In special, there was this ambiguity between going for affordable nutritional fresh food and the time pressure of urban contemporary life. If only fruits could last longer...
Seasonal fruits are juicier, cheaper and last longer! So what if people could easily get access to a Produce Calendar when they are shopping for fruits?
We started focusing on fruits and intend to scale up to seasonal food in time. This website was designed to help people identify fruits on season in their location and built to load nice and fast on mobile devices.