FruitsOfTheSeason FruitsOfTheSeason FruitsOfTheSeason

prefiro ler em Português

about the project

This website is part of the realisations made in the scope of a human-centred design challenge promoted by +Acumen and Ideo.org to reduce food waste. The chosen challenge is part of the Amplify program.

the design challenge

We learned a lot from the people we designed to. In special, there was this ambiguity between going for affordable nutritional fresh food and the time pressure of urban contemporary life. If only fruits could last longer...

how might we redesign people's behaviour and attitude towards food?

Seasonal fruits are juicier, cheaper and last longer! So what if people could easily get access to a Produce Calendar when they are shopping for fruits?

this website

We started focusing on fruits and intend to scale up to seasonal food in time. This website was designed to help people identify fruits on season in their location and built to load nice and fast on mobile devices.